Who we are

London Model Academy is a veracious and reputable model support service providing opportunities for new aspiring models wanting to further their career in the fashion, beauty or commercial modelling industry. We offer a personal tailor made service for each individual

We hand over practical information with guidance and support for new and emerging models over a blend of training, advice, work and casting opportunities, passed on experience and practical knowledge , on going networking opportunities, career tools and never ending support and advice.

In the first years advising models, London Model Academy has slowly but surely developed a shining reputation. The models that we have worked with have received work through LMA or have been signed to an agency of the basis of their advice and training from London Model Academy.  

Unlike many modeling schools, the LMA only works with a maximum of 2 models a week. This ensures that we can give each model the full attention they need. Our Model development sessions offer information and a level of attention that many other similar companies cannot offer due to their high turnover of clients. We offer our models real connection with the modeling industry – offering them direct connections, advice for casting and a “who’s who” conversation explaining the realistic approach to the industry

What we do

London model academy has one interest – to help create a platform for aspiring models to break into the industry using the contacts we have gained over the years. LMA assist models within the industry and passes along valuable knowledge that is helpful when entering the tough world of modelling.

At LMA we have an experienced and dedicated team of creative professionals whose aim is to provide the highest quality of training, Model development and support to ensure that each models receives full attention to their individual needs and walks out feeling confident and ready to take their first step in to the real world of modelling.


Michaela Harewood is the London Model Academy Director, Founder, and CEO. As a dedicated and talented professional within the UK modelling industry, Michaela offers her clients over 15 years of specialist training with extensive commercial credibility.

Her unique wealth of industry knowledge places her as the best go-to resource for aspiring models, actors and those simply seeking more confidence. As a former Model Booker, Trainer, Fashion Show Organiser, Fashion Show Choreographer,  Model Scout Coordinator, Model Mentor and Developer, she’s well positioned to direct, lead and inspire her valued clientele.

Having successfully facilitated a diverse range of acclaimed fashion and modelling events, Michaela takes pride in connecting the right talent with trusted industry contacts. Her personally made connections ensure that clients in her care gain exposure to credible, real opportunities,  enabling professional meet and greet introductions and subsequent client career moves.

It was 8 years ago that Michaela established LMA, and she hasn’t looked back. She noted a detectable absence of client care within agency groups, so it became her mission to embody reliability and rigour for up-and-coming models seeking professional development and support. She has worked with an impressive international list of budding designers, established brands and executed various successful marketing and promotion strategies too.

Now, Michaela continues to expertly mentor, guide, support and enrich the lives of countless aspiring (and successful) models. Currently, she is in the process of training models for large international commercial agencies. She also supports actor development, confidence development, and provides industry insight on what it takes to make a viable career in modelling.