What is London Fashion Week All About?
London Fashion Week is one of the most exciting events in the global fashion calendar. Held twice a year in February and September it brings together designers, models, celebrities , press and buyers from around the world to celebrate creativity and showcase the future of fashion.
Unlike many fashion weeks London has a reputation for pushing boundaries. It’s where new designers are discovered and bold experimental ideas are celebrated alongside big household names. From heritage British brands like Burberry and Vivienne Westwood to fresh graduates making their debut London is known for mixing tradition with innovation.
The event is organised by the British Fashion Council and is a key platform for designers to present their collections for the upcoming season. Shows take place in iconic venues across the city from grand halls and museums to quirky offbeat locations hidden in East London. Beyond the catwalks there are presentations, pop-up events and exhibitions giving the public a taste of the energy too.
But London Fashion Week isn’t just about clothes. It’s about storytelling identity and culture. Each collection reflects something bigger whether that’s sustainability technology inclusivity or celebrating diversity in beauty and body shapes. Over the years London has led the way in championing eco-conscious fashion and giving space to voices that are often underrepresented in the industry.
For models, stylists, photographers and anyone dreaming of a career in fashion London Fashion Week is an incredible opportunity. It sets trends for the season ahead but also inspires new generations of creatives who want to be part of this dynamic industry.
So what is London Fashion Week all about? It’s about creativity at its boldest, a global stage where fashion becomes art and London proves once again why it’s one of the style capitals of the world.
Get Involved in London Fashion Week: Useful Links by Role
1. Official Organiser & Accreditation
British Fashion Council (BFC) – The organizing body behind London Fashion Week. A must-start for accreditation, official guidelines, and designer applications.
Wikipediabritishfashioncouncil.co.ukLondon Fashion Week Website – Official site for schedules, accreditation details for press, stylists, photographers, and buyers.
London Fashion WeekWikipedia
2. Makeup Artists & Hair Stylists
Freelancer’s Guide Tips – Advice for backstage roles and connecting with creative/PR agencies to assist established makeup artists at LFW.
freelancerclub.net
3. Photographers
Accreditation & Press Access – Criteria and process via the BFC accreditation system for official access to shows.
freelancerclub.netLondon Fashion Week
4. Models
Working with Agencies – Models must typically connect through their modeling agencies to get on LFW shows. BFC doesn’t directly hire models.
britishfashioncouncil.co.ukFreelance Opportunities – Contact off-schedule or independent designers directly with your portfolio; search for open castings via Fashion Scout.
freelancerclub.net
5. Designers
Designer Applications via BFC – Learn about application rounds like NEWGEN, Designer Fashion Fund, and how to apply to present at LFW.
britishfashioncouncil.co.uk+2britishfashioncouncil.co.uk+2Fashion East Support Programme – A non-profit supporting new designers with showcasing opportunities, mentoring, and funding.
Wikipedia
6. Volunteers & Backstage Roles
How to Volunteer at LFW – Tips to identify participating brands, connect with PR/production on LinkedIn, and apply to assist during shows.
fashionretailacademy.ac.ukEvent AcademyGlam Observer Volunteering Guide – In-depth tips and practical advice for aspiring LFW volunteers.
Glam ObserverPersonal Journey Insights – Learn from experiences explaining backstage duties and volunteer responsibilities.
Fashiony City